Creating your early momentum

Step 3 | Create Your Connection Point: Email, Calls to Action & Finding Your People

Once you’ve launched your name and social channels, people will start reaching out, and fast.
You might not have all the answers yet, and that’s okay. The goal now is to build the bridge while walking across it.

1. Set Up a Central Email
• Create one easy-to-remember inbox (e.g., snapbackseacoast@gmail.com).
• Post it everywhere: socials, flyers, website, press.
• Give at least two steering-team members access so messages don’t get lost.

2. Don’t Worry About Having All the Answers
• When people ask questions, it’s fine to say:
> “We don’t know yet, but as soon as we do, we’ll share with everyone.”
• Honesty builds trust faster than polish.

3. Start Sorting, Not Structuring
• Keep a simple spreadsheet of who’s reaching out and what they care about.
• Natural clusters: volunteers, partners, donors, families, will form on their own.
• Those clusters will become your first working teams.

4. Create Early Calls to Action, Even Small Ones
• Ask people to share posts, drop off an item, or attend an info call.
• Each small, immediate action builds belonging and momentum.

5. Let Roles Emerge Organically
• The most enthusiastic early volunteers often become team leads.
• Give them permission to act without waiting for approval.

6. Gather People Before You’re “Ready”
• Host a quick virtual meeting or coffee catch-up.
• Be transparent:
> “This is moving quickly. We don’t have it all figured out, but we’re building something that matters and you’re part of it.”